Month: September 2012

Elegance, style, and sheer power are a few thoughts that come to my mind when thinking of the legendary automaker known as BMW. Through consistent practices they have maintained an advanced level of quality that is delivered to their faithful customers. Customers receive excellent machines that are capable of withstanding the rigours of everyday driving and more.

“Series M sales shot up 12% in 2011 from 2012, as BMW Canada went on to post its most successful sales year ever.” An improvement in sales as stated by Matthew is reflected by the quality that this luxury automaker is able to provide. With such excellent machines, sales numbers are bound to increase. “Brands are competing to capture the eyes of consumers. Once captured, the brand is on its way to success.” BMW has undoubtedly captured the eyes of its consumers through endless innovation.

Consistent branding evolves into power and simple messages endure time. BMW has developed consistent branding that is able to endure time because of the quality that is portrayed through their vehicles, a quality that the consumer experiences. A brand promise is a seed that grows through success, the BMW tree shows no sign of decline.

“We do this because our goal is not to be ahead of the curve; we are determined to be ahead of everything else on the road.”

“Drilling for oil is risky and dangerous to be sure. However, there is a lot of evidence to suggest that more than bad luck was involved.”

British Petroleum (BP) is an enormous multinational corporation that had a revenue of nearly US$400 billion in 2011.

Don’t let the logo fool you, BP isn’t nearly as innocent as it seems. On April 20th 2010 BP released up to 4.9 million barrels of oil into the Gulf of Mexico in an explosion that also killed 11 of its workers. For 3 months the spill was difficult to contain and it flowed uncontrollably through the defenceless waters in the Gulf of Mexico. Here is a time-lapse map of how this massive oil spill rapidly spread.

This oil spill could have been prevented if BP would have allocated a tiny fraction of its assets towards the safety of not only its workers but the environment as well. Many safety regulations were avoided as BP attempted to take shortcuts in its drilling process. The large amount of negligence is clearly unethical. Countless lawsuits have been filed towards the corporation and now there is an accusation of “gross negligence“.

Whether or not BP will face further discipline remains to be seen.