Jason Sidhu's Blog

Elegance, style, and sheer power are a few thoughts that come to my mind when thinking of the legendary automaker known as BMW. Through consistent practices they have maintained an advanced level of quality that is delivered to their faithful customers. Customers receive excellent machines that are capable of withstanding the rigours of everyday driving and more.

“Series M sales shot up 12% in 2011 from 2012, as BMW Canada went on to post its most successful sales year ever.” An improvement in sales as stated by Matthew is reflected by the quality that this luxury automaker is able to provide. With such excellent machines, sales numbers are bound to increase. “Brands are competing to capture the eyes of consumers. Once captured, the brand is on its way to success.” BMW has undoubtedly captured the eyes of its consumers through endless innovation.

Consistent branding evolves into power and simple messages endure time. BMW has developed consistent branding that is able to endure time because of the quality that is portrayed through their vehicles, a quality that the consumer experiences. A brand promise is a seed that grows through success, the BMW tree shows no sign of decline.

“We do this because our goal is not to be ahead of the curve; we are determined to be ahead of everything else on the road.”