Jason Sidhu's Blog

This post is based on Christian Legazpi’s blog about Suzuki stepping out of the US auto market. Legazpi agrees with Suzuki’s decision to step out of the US automotive industry based on recent performance. He says focusing on their key markets like ATVs will prove to be successful for Suzuki. Suzuki is the perfect example of  a company that failed in expanding out of a market they excelled in, into one they weren’t familiar with. Here is a brief history of Suzuki‘s dominance in the motorcycle industry. As Suzuki entered the new millenium they began to slump due to focus on automobile projects, and it was evident through their declining appeal in the motorcycle market. Through this ranking provided by Motocross Action Mag you can compare the amount of prior Suzuki best motocross bike winners to the winners of the past few years, which are dominated by companies like Yamaha.

I used to own a Suzuki, but ever since their decline and the rise of companies like Yamaha; I decided to switch over to a Yamaha and never looked back.

Suzuki must locate that inner dominance that they once possessed and climb back to the top of the motorcycle industry.