Coca-Cola, Persistent Innovation

by jasonsidhu ~ November 1st, 2012. Filed under: Uncategorized.

It is clear that Coca-Cola has been vastly successful since its founding in 1886. It’s no surprise that investment guru Warren Buffet has amassed an enormous fortune that was partly created by owning Coca-Cola stock. Interbrand rates Coca-Cola number one in terms of the best global brand. Here is a short video about why Warren Buffet believes Coca-Cola is a great business.

https://www.youtube.com/watch?v=aQBUzH6iXgM

Coca-Cola will continue to be an excellent business for decades to come. Coca-Cola invests capital in key departments such as IT and Supply Chain Management. With a company investing in these components and growing with the trends of the future it is bound to be successful. I find it extremely interesting how a company with such a simple product has been so successful. If you walk outside your bound to come across Coca-Cola products on every corner of the globe, they aren’t localized. Their ad campaigns are interesting and luring, they make consumers want to feel that refreshing chill of an ice cold Coke. The money Coca-Cola invests is reflective of their success, as they invest in key departments on global scales.

Coca-Cola, the iconic brand that is here to stay.

1 Response to Coca-Cola, Persistent Innovation

  1.   The Best Investment Guide

    Coca Cola is surely one of the most secure stock investments out there. From children to the drunk down the pub, people will always love the taste of coke and any other cola that has tried to compete (bar pepsi) has failed.

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