The answer is simple according to Snapchat Inc. co-founder Evan Spiegel, as he obviously believes that it is not worth it. I am inclined to agree. The reasoning behind this is the fact that Facebook’s target demographic is beginning to dwindle, as teens are looking for new places to do their social networking. Snapchat is the perfect alternative as it allows for 10 seconds glimpses into the lives of another, and then the glimpse is gone forever. It is regarded as safe and secure, and allows you to share information without being lurked by strangers.

Take Twitter’s recent IPO as a stunning example, their IPO skyrocketed to $18.3 billion dollars, way more than a measly $3 billion. Spiegel thinks that if he can hold on for a while longer, his company can soar in a similar fashion. I am inclined to agree as Snapchat is still expanding quickly, and it has lots of room for improvement, such as making the program more user intensive and adding features other than just image/video sharing.