Picture courtesy of CrackBerry
In October, I blogged about the TouchPad’s firesale. Hewlett-Packard (HP) slashed $300 of their TouchPad tablet, making the price at $99.
Today, Research In Motion (RIM) also discounted $300 of their Playbook tablets: the new prices are $198 for 16 GB, $298 for 32 GB, and $398 for 64 GB. Could RIM be trying the same scheme as HP: selling their tablets for a low price to gain market share?
I believe that may be one of the reasons for the price decrease. The main difference between RIM and HP’s sale is the fact that RIM announced this price decrease is only temporary, while HP’s sale was because of their decision to drop the entire product line.
Another reason for the price decrease could be an attempt to attract additional developers with a bigger user base. Currently, the number of apps in BlackBerry App World is significantly lower than the apps in the Android Market or Apple’s App Store. When developers see an increase in customers, the additional incentive will bring more innovative apps for BlackBerry users, which will result in an increase in BlackBerry customers.
Is this a scheme for tablet sales ranking? Or is it to attract more developers? Only RIM will know.
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