Image Courtesy of Focalprice
In today’s class, Mahesh described advantages of the Direct Business Model and illustrated it extremely well with Dell’s situation. After a company popped into my mind: Focalprice.
Focalprice, one of China’s biggest e-commerce export site, hosting several thousand products for customers to make orders through their website. After customers place orders, the company sends these orders to manufactures and pack the products for shipping. Since Focalprice is a large and established company, shipping is free due to their contracts with the Hong Kong Post Office.
Is this an example of a Direct Business Model? I believe it is a mix between the traditional and the Direct Business Mode. Firstly, customers do not buy directly from manufacturer; they buy from a shop or middleman. However, Focalprice does not charge a hefty commission, as the cost of their business is only maintenance of the website, shipping, and packaging. Furthermore, the customers feels likes they are buying directly from a manufacturer because of the low prices.
I believe Focalprice is a unique business model, or one that we have not learned yet. Yet, the business model of Focalprice is as or even more effective than the Direct Business Model.
Word Count: 200
