This entry is based on Cathy Du’s blog called:”WHY IS TESLA SO POPULAR?”
Cathy’s blog inspired me to explore more on the factors leading to Tesla’s success. She explained the key reasons why this company is a market leader, and how it fit into the consumer’s needs and wants.
I would like to explore more on how it survive and then success among extreme and fierce competitions like TOYOTA and Ford……especially when it was a start-up.
“The last successful American car startup was founded 111 years ago. It’s called Ford.” It was amazing for Tesla to establish its market standing so quickly under the competition.
Why? I think it’s because this reason:
Being up-to-date and innovative. In this high-tech vehicle industry, R&D is one of the most important factors deciding the future of the organization. Tesla did pretty well on this area: they are the pioneers of electric cars, who is keeping advancing the electric-car technology, and bring it to the consumers. It is Tesla’s core unique selling point and PoD, that’s why it differentiate its brand from the well-established competitors.
We learned from COMM101 that it is hard to become No.1 if there is already a market leader in the industry. Tesla is smart about this, it use its points of differences to stand out!