I think the above picture explains a lot about what distracts a student (or just about any consumer) whenever they are trying to do something productive.
With all this time consumer spend in this so called “Bermuda Triangle”, what can marketers do to tap into this medium? Well a lot of them have done so already, but let’s just take a look at what Facebook has been able to do.
You might have noticed a while ago that Facebook has managed to match your profile settings and show you personalized ads. If you enable this “instant personalization”, partner websites will be able to take your information and further personalize their ads to target YOU.