Along with my daily dose of caffeine, I’ve been able to get some free music, often from an artist I’ve never heard before. These “Picks of the Week” aren’t your typical cobranded products — they’re 3-pronged! To be able to offer a product like this, there must be cooperation between Starbucks, iTunes, and the artist/record company.
And from the success of this partnership, Starbucks has begun to incorporate more of Apple’s products into their offerings. Here are some of them:
Starbucks + iTunes: a collaborative effort to offer a special “iTunes Wi-Fi Music Store” that can only be accessed when at a Starbucks.
Starbucks Mobile Card App: Through this app, you can pre-order drinks, use it to display your Starbucks Card barcode, or locate the nearest store. It sure has become popular as it was used by more than 3 million people in 3 months in the US.
I think that this partnership between Starbucks and Apple will be valuable to both firms. Not only are both firms high recognizable, but they both target the same market. They target Generation Y-er’s, and that is sensible as they would have the longest customer lifetime value. Good job, it looks like I’ll be downloading my music from iTunes and getting my grandes from Starbucks for the foreseeable future!
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