{"id":71,"date":"2011-03-24T08:20:02","date_gmt":"2011-03-24T16:20:02","guid":{"rendered":"https:\/\/blogs.ubc.ca\/jayylum\/?p=71"},"modified":"2011-03-28T08:48:24","modified_gmt":"2011-03-28T16:48:24","slug":"barcodes-everywhere","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/jayylum\/2011\/03\/24\/barcodes-everywhere\/","title":{"rendered":"barcodes everywhere!"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" title=\"qr code\" src=\"http:\/\/t2.gstatic.com\/images?q=tbn:ANd9GcTwUzy7T4xG1h-R2MINw_KSxLbMt056SeN6pi4UhfV4On685DsC&amp;t=1\" alt=\"\" width=\"126\" height=\"126\" \/>With the widespread use of smart phones and the availability of cellular data, many businesses have begun integrating QR codes into their set of marketing tools.\u00a0 These QR codes can contain text, URL, or other data.\u00a0 Most businesses embed a URL and redirect the customer to a more interactive website.<\/p>\n<p>In Drew McLellan&#8217;s <a href=\"http:\/\/www.drewsmarketingminute.com\/2011\/03\/qr-codes-example.html\">post<\/a>, &#8220;Stellar QR code example &#8211; WorldPark&#8221;, he talks about the usage of this bit of technology in a rather unsuspecting environment.<\/p>\n<p style=\"text-align: left;\"><span class=\"vvqbox vvqyoutube\" style=\"width:425px;height:344px;\"><span id=\"vvq-71-youtube-1\"><a href=\"http:\/\/www.youtube.com\/watch?v=7OCyfV_k2_g\"><img decoding=\"async\" src=\"http:\/\/img.youtube.com\/vi\/7OCyfV_k2_g\/0.jpg\" alt=\"YouTube Preview Image\" \/><\/a><\/span><\/span><\/p>\n<p style=\"text-align: left;\">The way NYC&#8217;s Central Park integrated it is quite interesting.\u00a0 Even though a lot of people have their cell phones in their hands all the time, they don&#8217;t take the time to take a picture of these codes.\u00a0 But these are strategically placed at &#8220;Kodak Picture Moments&#8221;.\u00a0 So now it becomes convenient, and the capture rate of the barcodes greatly increases.<\/p>\n<p style=\"text-align: left;\">This technology is quite old &#8212; it was invented in 1994 by Toyota to scan motor parts.\u00a0 But it is slowly making its way into North American society.\u00a0 Here is a timeline of the QR code:<\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" title=\"timeline\" src=\"http:\/\/posterous.com\/getfile\/files.posterous.com\/guykawasaki\/AAsfrhfhFIJykJcpCbBnlGsIvBilyGxDvmCaecsEFmelvyGEgtiizzyGpCwk\/media_http7mshcdncomw_kGnhv.jpg.scaled500.jpg\" alt=\"\" width=\"500\" height=\"1367\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the widespread use of smart phones and the availability of cellular data, many businesses have begun integrating QR codes into their set of marketing tools.\u00a0 These QR codes can contain text, URL, or other data.\u00a0 Most businesses embed a URL and redirect the customer to a more interactive website. In Drew McLellan&#8217;s post, &#8220;Stellar [&hellip;]<\/p>\n","protected":false},"author":5648,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226835],"class_list":["post-71","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-external-blog"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/jayylum\/wp-json\/wp\/v2\/posts\/71","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/jayylum\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/jayylum\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/jayylum\/wp-json\/wp\/v2\/users\/5648"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/jayylum\/wp-json\/wp\/v2\/comments?post=71"}],"version-history":[{"count":5,"href":"https:\/\/blogs.ubc.ca\/jayylum\/wp-json\/wp\/v2\/posts\/71\/revisions"}],"predecessor-version":[{"id":76,"href":"https:\/\/blogs.ubc.ca\/jayylum\/wp-json\/wp\/v2\/posts\/71\/revisions\/76"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/jayylum\/wp-json\/wp\/v2\/media?parent=71"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/jayylum\/wp-json\/wp\/v2\/categories?post=71"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/jayylum\/wp-json\/wp\/v2\/tags?post=71"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}