Can someone learn skills that will make them a good viral marketer? There are definitely some principles, in my opinion, that one should learn (see my previous posts) but to be an actually good viral marketer means you need to understand your audience base EXTREMELY well, as well as the cultural differences. I ran across this company that specializes in delivering viral messages,
I would take sites like these with a grain of salt.
I ran across a new campaign: it’s called FCKH8.com and there message comes in the form of a viral video where they utilize cussing, kids, kissing, and witty remarks to bring across their point. The guy who runs the site, a gay individual, says he donates $5 per t-shirt order ($13) to a gay cause of the customers choice. That probably still leaves about $5 of profit per t-shirt, and with an exploding following of 50 THOUSAND + tshirts ordered already, I’d say he’s making a fair buck. Anyway, check out the movement online here\
Old spice has broke the bounds of viral marketing by using newer communication channels to their full potential: social media. It’s the biggest buzzword today circling the internet, but who understands it, and how can you harness it’s power to create a brand following?
Ask Old Spice.
