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Marketers who specialize in going viral?

Can someone learn skills that will make them a good viral marketer? There are definitely some principles, in my opinion, that one should learn (see my previous posts) but to be an actually good viral marketer means you need to understand your audience base EXTREMELY well, as well as the cultural differences. I ran across this company that specializes in delivering viral messages,

http://www.viralbuzz.com/

I would take sites like these with a grain of salt.

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