Month: November 2010

The Viral Curve:

http://www.theviralmarketingblog.com/

Lots of great content worth checking out.

Check out Leemor’s blog. She talks about and analyzes lots of different marketing strategies that I find interesting.

https://blogs.ubc.ca/theunobserver/

Barack Obama is probably the first presidential candidate to use the internet and social media to help his campaign for presidency. He tweets, has a great website, and has a database of over 2000 videos on Youtube. It’s cool to see an older generation grasp the potential of the internet to reach millions of people cheaply and effectively.

http://www.barackobama.com/

An example of a viral campaign produced independently of a company in which it would benefit, is the Diet Coke and Mentos youtube video. In the video some random guys use mentos combined with coke to make it explode. Spinoffs of this include a vehicle powered by mentos and coke.

Here is the video

Looking back on where viral marketing took its roots… one of the earliest examples of the tactic is surprisingly with Hotmail. At the bottom of every outgoing email sent by their users, a simple “Join Hotmail and send mail for free!” allowed them to reach new customers at exponential rates.