From a classmate’s blog, \”Word of Mouth\”, I was immediately attracted and deeply impressed by of post, “Loubs”, on the high-end shoes of Christian Louboutin. The blogger talks about the pschological need for consumers to satisfy their innermost desire to feel good, beautiful and satisfied. The value of the shoes, therefore, are much greater than the actual price itself. Keeping this notion in mind, this type of psychology pretty much works for every other luxury brand. These luxury brands – Chanel, Tom Ford, Christain Louboutin – usually engage in exclusive distribution so as to guarantee and manage their own images. Since they have images of being expensive, classy and beautiful, women (or men) who own them earn themselves a certain status.
Yet, there’s another type of shopping that can also be completely satisfying, wallet-saving entitled with the extremely amiable wording – “SALE”. A lot of women cannot resist that single, yet immensely powerful word. In the wake of the upcoming Thanksgiving holiday in the U.S., stores of encouraging consumers to shop online by offering more specials than ever. With things like “30 – 50% oFF,” who can resist but to sit and browse around to find the best deals. This creates a very advantageous start for the Black Friday rush. Traditionally, Thanksgiving is a holiday when all stores are closed; however, American retailers have changed the game this year. By offering great online deals, they are getting revenue even when their stores are closed! In this case, the value of the product is still greater than the price because being able to find the best deals (the value) is so much more important than the price or even the product itself. Target, JC Penney, Macy’s, Kohl’s…get ready for your myriad numbers of online orders.
