Buying houses can be a big deal for many peopel, and real estate is all about marketing. Examples: (1) if the builder used expensive/high-quality materials, then the house calls for a higher (or extremely high) initial selling price, (2) even if it’s a mediocre house in terms the quality of materials or the planning of the house, with good marketing tactics, the house can still be sold at a substantial price.
Real estate commercials are usually targeting different markets; however, they all aim at one objective…making their houses (in the commercials) look glamorous. No matter what price range people can afford at, they want to live in a glamorous home or apartment. They want or even need to know that the value of their homes are worth a lot more than the price they paid at. Glamorous can mean a multi million dollar situated on a cliff above a beach, an enormous patio to enjoy the view, designed by a famous architect, spread over 1000 square foot, and a mind-blowingly beautiful master suite OR it can mean a convient location with a nearby supermarket, clubhouse, and public transit. Whatever price the consumer pays for and feels that they are getting way more out of it is successful real estate marketing.
