Jeff Li's Blog

“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” — Joe Chernov

I was reading a blog post from Medium, “Marketing Is Dead (And Obsolete). Long Live Customer Loyalty” by Thomas Oppong, and the blog has made a connections with the first E-marketing lecture that was taught by Professor Julio Viskovich. Both Mr. Viskovich and Mr. Oppong believed that the development of SNS and the internet really reshaped the definition of a successful marketing strategy. Marketing is no longer about amount of visibilities but rather its about how to build a connection with your customers. Today, we live in an era where customer and professional reviews on almost any products and services can be found online through different channels of media. Customers, especially the younger generations, no longer depends on company’s advertisement to make a purchase, instead they depend on the peer reviews or influencer reviews to make purchase decisions. Thus, a successful company today often requires to be active on their SNS platforms, and be responsive to their customers concerns and complaints. More importantly, a company today is more depend on the quality of their products and services to succeed than ever before. Customers no longer make their purchasing decisions on how visibility or promising a company’s ads are but instead they care more about a true view of the products from their peers. A bad product with heavy marketing can be successful decades ago, but today its very unlikely the same product will succeed.