5 Easy Hints with to Take Your Holiday Campaign to the Next Level
by Jeff Li
The Medium article, “5 Easy Hints with to Take Your Holiday Campaign to the Next Level” talks about strategies that one can use to help improve their holiday campaigns but I think the advices that are explained in this articles can be applied to doing social Media campaigns in general.
First advice that this article gives is that your campaigns should be able to surprise your clients. People love Santa because he brings surprises to people. Thus, for your campaigns to attract customer’s attention you have to create contents that are creative. This advice is very important because for E-marketing campaigns its all about the content.
The second advice is that the author give us is that emotion generates interactions. “Social media users are more willing to interact with contents that tap into their emotions”. All the popular photos, videos and texts that were spread around the internet at a rapid speed are those that can arouse reader’s emotions.
The following three advices evolves around understanding the clients. The major benefits of social media is that brand can have the first hand information and feedbacks from their customers in real time. Thus, it is important for companies to adapt with this kind of marketing style and focuses on answering customer’s needs rather than just promoting your own products.