Jeff Li's Blog

https://medium.com/@brand24/all-you-need-to-know-about-hosting-a-tweet-chat-d1bcc584e29c#.ook3x0a54

I would like to first talk a little bit more about the idea of hosting a tweet chat or any chat of that matter before digging into the details of how to host a good tweet chat. With all the social media tools start to mature, companies are facing the new age where they have the direct access to their customers, and can be involved in customers’ discussion about their brands. This come as both an opportunity and threats. If not managed well, these conversation can easily lead to a bad brand image. However, on the other hand, if companies can manage these tools well they can have the first hand insight on their customer’s opinions about their brand in real time. They also have the ability to answer any questions or concerns that their customers may have.

A tweet chat for that matter is an essential tool that I think all companies should adapt. It is an opportunity for companies to have a real time discussion with their customers. It is an opportunity for the company to understand their customer base better. It is also an opportunity for the company to humanize their brand. Furthermore, companies can also use this chat to influence consumer’s opinions on their brands or products.

Choosing an appropriate and unique hashtag is a key to start a good tweet chat. Then it is about choosing a topic that can foster a great discussion, and starting the discussion at a time where it taps as much customers as possible. Finally, it is important to follow up with the participants.