Sep 23rd, 2010 by Carmen C
What turns a simple idea into a phenomenal force promulgated throughout society?
The life force of an idea lies not within the idea itself, but with whispers, discussions, and proclaimations. An idea exists as long as it is in someone’s mind, but it takes many minds to make it flourish and spread.
The end of the last decade was marked by the emergence of social media. With the new decade, corporations and individuals alike rapidly caught onto the idea of using the internet through sites such as YouTube, Facebook, and Twitter, to market their products and themselves.
Today, the internet provides a channel for individuals to market themselves. We see the rise of YouTube celebrities and MySpace socialites who capture the interest of the masses. Unlike massive corporations such as Coca-Cola and Starbucks (I’m currently deprived of caffeine), these individuals do not have dedicated marketing teams to promote their message, but they are still able to establish their name in mainstream society.
How do they do it?
As an excuse to spend more time on YouTube, I will be looking for a common thread in successful YouTube celebrities such as communitychannel and Peter Chao as well as marketing campaigns made successful through YouTube such as the Old Spice commercials.
To end on a musical note, here’s a song from someone who was made famous through YouTube. I drive to this music.