prestige = no ads?
Posted in Uncategorized on Oct 5th, 2010 1 Comment »
I remember driving past a billboard advertisement for the new C-Class from Mercedes Benz and thinking that Benz has lowered itself in status. Why? Why did I have such a thought? Perhaps it’s because to a certain extent, a brand’s prestige, especially for a luxury car manufacturer, is due to not having to advertise at […]