prestige = no ads?
Oct 5th, 2010 by Carmen C
I remember driving past a billboard advertisement for the new C-Class from Mercedes Benz and thinking that Benz has lowered itself in status.
Why? Why did I have such a thought? Perhaps it’s because to a certain extent, a brand’s prestige, especially for a luxury car manufacturer, is due to not having to advertise at all. Why would they have to go out to look for customers? If they were good, the customer would find THEM.
But you see, that’s where I am wrong. Even Aston Martin goes on ad campaigns, as I found on an interesting blog article at Adrants.
What’s the difference between an Ford ad and an Aston Martin ad?
I can’t direct link the image because it’s on flickr, but here’s the link to a magazine ad for a Ford Focus. (I found that album full of Ford adverts and it was really intriguing–will probably look more into it when I have more time!)
The advert focused instead on comparing the Ford to its competitor the Toyota Corolla in terms of mileage and fuel economy. Practicality and every-day-person were the focus of this ad.
I will end this post then with an interesting Aston Martin ad. I noticed how the specs and financing were in small, light grey print in an out-of-the-way area on the ad. The focus of this ad was on how, as the article on Adrants noted, an Aston Martin could bolster your image.
Whoever is reading this… please buy me a Vantage. I will love you forever and ever and ever.
I apologize for being too poor to buy you a Vantage.