I was watching old seasons of Top Gear the other night when I came upon the episode where Jeremy Clarkson and James May tried to create a tv commercial for the Volkswagen Scirrocco TDI.<\/p>\n
As they struggled with trying to find something exciting about a diesel-engined small family car, it occured to me how difficult it really is to captivate an audience.<\/p>\n
The marketing experts advised Jeremy Clarkson and James May to find a truth about the car and market it to the audience from that point.\u00a0 I didn’t quite understand how to do that (seriously, all the facts about a small three-door family compact are incredibly boring and uncaptivating) until Clarkson and May complained that diesel made the car boring.<\/p>\n
Cleverly, the experts said that they could instead say that the scirocco made diesel more exciting<\/em>. The Scirocco TDI isn’t an R8, it isn’t even a GTI.\u00a0 There’s nothing exciting about it, but depending on the attitude with which you approach it, you could find a great selling point.<\/p>\n [youtube]https:\/\/www.youtube.com\/watch?v=QCMG_s4K1t0[\/youtube]<\/p>\n","protected":false},"excerpt":{"rendered":" I was watching old seasons of Top Gear the other night when I came upon the episode where Jeremy Clarkson and James May tried to create a tv commercial for the Volkswagen Scirrocco TDI. As they struggled with trying to find something exciting about a diesel-engined small family car, it occured to me how difficult […]<\/p>\n","protected":false},"author":4057,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[80076,72197],"class_list":["post-7","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-top-gear","tag-tv-commercials"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/jellofish\/wp-json\/wp\/v2\/posts\/7","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/jellofish\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/jellofish\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/jellofish\/wp-json\/wp\/v2\/users\/4057"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/jellofish\/wp-json\/wp\/v2\/comments?post=7"}],"version-history":[{"count":3,"href":"https:\/\/blogs.ubc.ca\/jellofish\/wp-json\/wp\/v2\/posts\/7\/revisions"}],"predecessor-version":[{"id":9,"href":"https:\/\/blogs.ubc.ca\/jellofish\/wp-json\/wp\/v2\/posts\/7\/revisions\/9"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/jellofish\/wp-json\/wp\/v2\/media?parent=7"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/jellofish\/wp-json\/wp\/v2\/categories?post=7"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/jellofish\/wp-json\/wp\/v2\/tags?post=7"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nAttitude, I have learned, is key to approaching a product.<\/p>\n