AT&T’s decision on in-flight Wi-Fi race
Internet in the planes is already available on many flights in the United States at the moment. Telecommunication Company, such as Gogo, has contracted with Delta, Virgin and Air Canada airlines for a several years. AT&T, a giant telecom cooperation, ranking the second largest mobile-carrier, has revealed that it will stop offering 4G-LTE wireless internet service on commercial flights and is going to invest money on somewhere else. I believe there is a reason for them to quit such profitable industry, so I applied the skills I learned in class and set up a SWOT diagram.
There is definitely strength within the company since AT&T has a strong brand name as well as obtaining an extraordinary reputation. However, its rivalry Gogo is a specialist in providing in-flight Wi-Fi service. Gogo has claimed that “their internet will be faster than AT&T’s proposed solutions”. And there is a very good opportunity for AT&T to develop a new market in British airways. (Although in-flight connectivity is widely operating in the US, there is no British carrier offering such service yet.) This situation attracts AT&T Company and believing that investing money on this international business will benefit them more.