h.u.m.a.n

An article I recently read described a new company focused on creating vending machines which only sells snacks high in nutritional value. “I left the sports club in search of fuel, but couldn’t find anything healthy for five square blocks,” Kelly says. “. The founder, Sean Kelly launched the company in 2009 and entitled it h.u.m.a.n Healthy Vending (helping unite man and nutrition). The vending machines are bigger however, they are also more efficient, accept debit and credit, and run ads describing the importance of a healthy lifestyle. Already selling 500 vending machines, Kelly hopes to expand into schools, gyms and office buildings by the end of 2011. H.u.m.a.n. is considered entrepreneurial based on many characteristics, one of which being the risk involved in the start up. Vending machines have always been associated with guilt-inducing snacks that are not linked with nutrition. Running against the status quo entails high risk yet also means innovation. Without innovation, h.u.m.a.n. would be just like any other small business. By striving to change the way society thinks and acts on a daily basis, Kelly has climbed into the world of entrepreneurship, connecting convenience and health like never before.

A definition of entrepreneurship. (n.d.). Retrieved from http://www.quickmba.com/entre/definition/

Daley, J. (2011, May 24). How h.u.m.a.n. is breaking through as the next-generation snack machine. Retrieved from http://www.entrepreneur.com/article/219671