All it takes is to look at the world slightly differently

The expanding field of entrepreneurship is more diverse than I originally thought during the class discussing social entrepreneurs.There’s the typical entrepreneur who acts on a notion full of risk and innovation, and successfully creates a profitable company. There’s the social entrepreneur who undertakes a venture with a social mission. And then there’s the serial entrepreneur; an entrepreneur who continuously creates new businesses from new ideas and soon after passes on the responsibility of managing the company. The ability to constantly have an idea and promptly turn it into an innovative and multi-million dollar project is a unique and extraordinary characteristic of a serial entrepreneur. A common example of a serial entrepreneur is Evan Williams who founded Blogger, a social media company eventually bought by Google and of course, Twitter. However, you might wonder what is it about serial entrepreneurs that make them capable of so much innovation? Contrary to common belief, to be an entrepreneur does not mean “you have to be walking down the street and a bolt of lightning hits you and you get inspired to look at the world differently and come up with this brilliant new idea.” A common attribute of all entrepreneurs is the capability to understand what society is currently lacking and what they can do to address the problem, whether it is to create a fun social media website or an online shoe company. What makes the serial entrepreneur different is the need to keep creating, always being unsatisfied when the “easy” job of just running the company arrives.

Business dictionary: Serial entrepreneur. (n.d.). Retrieved from http://www.businessdictionary.com/definition/serial-entrepreneur.html

White, S. (2011, November 21).Serial entrepreneurs: How to find the next great idea. Retrieved from http://www.theglobeandmail.com/report-on-business/small-business/sb-growth/success-stories/serial-entrepreneurs-how-to-find-the-next-great-idea/article2239638/