Month: January 2011

What’s your beer?! The beer industry has one of the most humorous and competitive commercial of all, they build pride on their product and create a sense of identity to their consumers.

In grade 9 drama class, the teacher told us that TV commercials are the most profound type of persuasion, good commercial of course. Commercials are typically sold in 30-second intervals. In the short 30 seconds, commercial producers need to be precise and thoughtful in how they want to sell their product and get people talking about it.

Whenever I am bored, or need a short break from studying, Youtube becomes my best friend. Hundreds of results are available with the simple keyword: Commercial. Try it!

Commercials these days are often funny which catches viewers’ attention and stirs up discussion. People really appreciate a good commercial.

Commercials are a great tool to market a product, a service or even a vision. They are straightforward yet with hidden messages; they are fun but sometimes serious underneath the laughter. They have evolved to more than just commercials but a form of art that is the children of culture, knowledge and intellectual advancement.

Here is one of my favorite commercials. (Caution: box of tissue may be needed.)

While watching the movie “Crash” with my family, I made a comment about the cell phone which has a black-and-white screen. You know the one you used to play the game Snake? Then I realized that the movie was filmed in 2004, just 7 years ago. Now look at that electronic gadget that our lives depend on today, WOW, you must say. Cell phones have come a long way.

It is fascinating to see how cell phones have evolved to such an important aspect of our lives. While with all the options in the market, companies are desperate in differentiating their products and understand what consumers want.

Last year I received a new phone as my Christmas gift. It was a HTC HD2 that I had chosen. Before landing on the decision of this phone, I had an intensive research about cell phones that were available at that time. I looked into Samsung, LG, IPhone, HTC and Nokia.

Like what all consumers do before picking out a product, I listed out what I need from the phone and what I can get from it. It turns out, all the phones are quiet similar! Yet, what made me chose HTC was their website and the video about HD2. I was so amazed that I showed it to all my friends.

HTC launched their campaign to emphasize “YOU”, for their products are not merely cell phones but a part the owner’s identity. HTC brilliantly translated users’ behaviours into designing their phones, so you only need common sense to be a pro while using them.

Just like what the video said “With HTC HD2, you don’t need a phone, you need a phone that gets you.”