Jennifer Chen's Blog

While watching the movie “Crash” with my family, I made a comment about the cell phone which has a black-and-white screen. You know the one you used to play the game Snake? Then I realized that the movie was filmed in 2004, just 7 years ago. Now look at that electronic gadget that our lives depend on today, WOW, you must say. Cell phones have come a long way.

It is fascinating to see how cell phones have evolved to such an important aspect of our lives. While with all the options in the market, companies are desperate in differentiating their products and understand what consumers want.

Last year I received a new phone as my Christmas gift. It was a HTC HD2 that I had chosen. Before landing on the decision of this phone, I had an intensive research about cell phones that were available at that time. I looked into Samsung, LG, IPhone, HTC and Nokia.

Like what all consumers do before picking out a product, I listed out what I need from the phone and what I can get from it. It turns out, all the phones are quiet similar! Yet, what made me chose HTC was their website and the video about HD2. I was so amazed that I showed it to all my friends.

HTC launched their campaign to emphasize “YOU”, for their products are not merely cell phones but a part the owner’s identity. HTC brilliantly translated users’ behaviours into designing their phones, so you only need common sense to be a pro while using them.

Just like what the video said “With HTC HD2, you don’t need a phone, you need a phone that gets you.”