What’s your beer?
Jan 26th, 2011 by jenniferchen
What’s your beer?! The beer industry has one of the most humorous and competitive commercial of all, they build pride on their product and create a sense of identity to their consumers.
In grade 9 drama class, the teacher told us that TV commercials are the most profound type of persuasion, good commercial of course. Commercials are typically sold in 30-second intervals. In the short 30 seconds, commercial producers need to be precise and thoughtful in how they want to sell their product and get people talking about it.
Whenever I am bored, or need a short break from studying, Youtube becomes my best friend. Hundreds of results are available with the simple keyword: Commercial. Try it!
Commercials these days are often funny which catches viewers’ attention and stirs up discussion. People really appreciate a good commercial.
Commercials are a great tool to market a product, a service or even a vision. They are straightforward yet with hidden messages; they are fun but sometimes serious underneath the laughter. They have evolved to more than just commercials but a form of art that is the children of culture, knowledge and intellectual advancement.
Here is one of my favorite commercials. (Caution: box of tissue may be needed.)
