It’s all about Teamwork
Mar 8th, 2011 by jenniferchen
Last year African hosted the FIFA World Cup, although not personally a huge soccer fan, it is hard to miss all the commercial and enthusiasm around me.
My dear friend Anoushka Patel, at the height of 5’0 is perhaps the smallest and BIGGEST soccer fan. She can talk about soccer all day, her mood swing with the performance of her favourite team. Her enthusiasm for soccer fills not only her life but her blog as well.
Like all big events, the sponsors put in lots of money making ads to promote not only the event but their product. Pepsi, the soft drink giant who is always able to create commercials that catch people’s eye did it again with their promo video for FIFA 2010

It is simple yet cute and sends an obvious purpose. FIFA, an event that brings people together to share their common passion and allow a “usually” friendly competition between nations. But imagine a FIFA without commercials? Would it still be the same?! Maybe not, you see, like me who is not a soccer fan and knows nothing about soccer would have no idea when or where FIFA is. However, with adds and commercials, we are forced to notice and forced to pay attention and finally forced to be part of it.
People everywhere is so busy with life that without these promo advertisements, we seemed to be lost in routines, and fell into the danger of ignorance to what is happening around us. Although not all advertisement provide us positive and useful information, but in our generation, these commercials has become a way for us to learn and understand our surroundings and keep us in touch with current while we focused to our complex path to our ultimate goal of life.