Month: April 2011

One of my favourite shows, The Big Bang Theory.

If you are a fan, you would know that Sheldon’s computer was stolen along with his Xbox 360 and all his precious games.

Sheldon used to own a Dell XPS but now it has been replaced by a MacBook Pro.

The change from a PC to a Mac is dramatic, to me at least. I used to be proud of having him in the PC user family, and now stock in the personal conflict of  my continuance as a Sheldon fan or ban him for he has betrayed the PC community.

This is obviously a “product placement”, now that we have been taught to correctly identify this marketing technique, I wonder what could be the reason of Sheldon’s change in taste in computers?

Having products in shows, movies even  cartoons are so common now that people are blind to their existences. However, they are still influencing our shopping decisions unconsciously.

I don’t think it is a bad thing that this technique seemed to be over used in the media industry, it is just a way how the society has evolve.

Our everyday routine has been heavily tide with a sorts of product, and for shows to be “realistic” it is inevitable to the appearance of certain product. However, when a specific emphasis is purposely used, the product placement technique has now intrude into our lives without being invited.

This is a follow up with my last post about logos.

Have you noticed that we are surrounded by them!? It is everywhere; on our cloths, computer, pen, water bottle,  IPod, bus pass and many more.

Do you remember the last time someone asked you for direction in downtown? How did you guide them to their destination?!

Did you happened to say something that sounds like :” So you make a left turn when you see the McDonald sign”

If you did, then you have now officially recognized your life to be part of the logo world!

Logorama, this is a Oscar winning animation. It demonstrates how our lives can identified by simply using all the logos that we associated with.

And with all the creative logos out there, it sums up the environment we all live in and taking part of.

A picture is worth a thousand words, that is why a logo is so important for a company.

I remember the activity in class where we were shown a fraction of a logo and asked to identify it. Some of the logos were quickly recognized while others take a bit longer.

We are influenced differently by our surroundings and our lifestyle influenced the type of brands we are exposed to. This contributes to our familiarity of the brands in question.

However, despite the external influences of lifestyle and culture, the speed in which a logo is recognized is highly linked to how well know the company is and how often they appear in each of our lives.

Thus, not only is it important to have a logo for a company, but to have one that is cleverly  designed.

A logo represents the company, and as the culture and goal of the company changes, the logo changes as well.

And sometimes, it is just in need of an up-grade to catch on with the time.

Below are some smart redesign of logos I came across while bloging and would like to share it with you.

credit: wefunction.com/2008/10/50-stunning-examples-of-a-great-redesign/