WOW
Mar 10th, 2011 by jenniferchen
Billboards have been around for a long time as a way of advertising. However, nowadays, there are so many other channels for companies to attract their consumers, such as TV commercials and online ads.
Nevertheless, many companies still uses billboards creatively with a WOW effect to attract people’s eye. Making this traditional method something new and innovative.
This McDonald ad is not only interesting but also clear of what kind of product they are offering to the public.
Cleans pores. Fights Pimples.
How powerful is Miele?! See for yourself!
These companies transform the ordinary way of posting on billboards with words and 2D pictures and make it something that is intriguing and genius!
Not only did the marketing companies found a new way to utilize the traditional billboard to create a wow effect, a campaign from Germany found some interesting surfaces to promote “life is too short for the wrong job.”
Not only was these ads appearing on non-ordinary surfaces, it interacts with their audience using a humorous attitude to raise awareness for purpose of their campaign.
In a time where people are exposed to multiple media, it is easy for company ads to be ignored. However, with a bit of creativeness and bold thinking, a dramatic effect is not hard to create.
When looking at these ads, many of them looked simple and straightforward, yet not everyone was able to think of it and apply it at the right moment. For an industry that requires new ideas constantly, sometimes it takes a little extra attention to life to find inspiration to create something that allows viewer to resonant with the idea. And that is what an effective advertisement should be.