What is a “social good” company?  This is a relatively new term that is influenced by today’s rapidly changing ideals and values.  a social good company can be either for profit or non-profit and it has emphasis on social responsibility…

As some popular western artists are known throughout the world like lady Gaga, and Britney Spears, so too will asian artists.  In particular, the ones rising to international acclaim the fastest are the Koreans.  This topic caught my interest from…

Nike is one of the world’s biggest sporting goods brands and it’s slogan “Just do it” is leaves a lasting impression.  Recently, Nike has grown from being a strictly athletic brand and is reaching out to other target markets. Aside…

Hi! I’m Jen, a second year transfer student to UBC’s Sauder School of Business and this blog is for my marketing course. I’ve always been interested in marketing since high school where I took it for 2 years. Marketing was…