In a day where everyone seems to be cutting back in their spending, it would seem peculiar that the Canucks have raised their ticket prices for this upcoming season. The cheapest seats, in the upper bowl, will cost $65 each, a $7.50 increase from last year, with “premium” games costing $85. Premium games have been marketed as being “better”, thus they should cost more. There are 19 out of the possible 41 home games that are premium games this season. The Canucks have decided that premium games will be games against teams like the Toronto Maple Leafs, or Montreal Canadians, and games that have pre-game ceremonies. Although there isn’t much difference between premium games and regular games, the Canucks have been able to convince people that they are worth $20 more.
It makes me wonder; how could the Canucks get away with charging the most in the league for tickets? Wouldn’t the Canucks lose profit because of the decrease in demand due to the increase in ticket price? After considering the options available to me, as a consumer and a huge Canucks fan, I realized that because the Canucks have been marketed the idea that “we are all Canucks”, I feel a sense of belonging with the team. I realized that no matter what the tickets cost, within reason, I’m still going to want to go to the games, and if premium games are what I want to see, then I will pay the extra $20 to go see them. Because the Canucks have been able to market themselves to all ages over the past 40 years, they have built up a loyal following, who would be no less than thrilled to attend a Canucks game, be it premium or regular. But the question remains, would YOU be willing to spend the extra cash for a game?
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