I have begun to notice the incredible amount of marketing that is involved in many aspects of one’s life. People now market themselves into the images that they hope to portray. I have always known and accepted the fact that celebrities do or do not do certain things to help their image, but something that fascinates me is how everyday people market themselves. Even the stories that people tell are forms of marketing themselves. For example, if someone decides to tell a group about their fantastic job at the most amazing company ever where no one else is special enough to work at, they will consequentially be marketing themselves as a proud and somewhat cocky individual. People will automatically assign certain attributes to that individual, and will furthermore judge that person based upon those attributes in the future. I have also noticed that it is quite possible for people to subconsciously market themselves, and even market themselves in a way that they do not want to be marketed. For example, that person who talked about their amazing job could actually be an incredibly kind and modest individual, however, by saying what they said, they quite possibly market exactly the opposite.
How people market themselves, willingly or unknowingly, makes me wonder, could you completely change the way you are perceived, even after people have a definite attitude towards you? Personally, I believe that no matter the situation, it is always possible to change someone’s attitude towards you. It will just take some thoughtful marketing on your behalf. Just like the Alberta farmers were able to change the world’s attitude of Alberta beef, a person can change a seemingly unchangeable attitude towards them.
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