To me, BC has always been the best place on earth. Not because of the commercials, but because of everything that BC stands for and has to offer. Being a born and raised Vancouverite, I have grown to appreciate the little things that BC has to offer. No matter where I travel, whether it is to the blue waters of the French Riviera or the narrow streets in Tangier, Morocco, I always am overly excited to walk through the arrival gates at YVR and take a deep breath of fresh Vancouver air. As expected, I was thrilled when Vancouver won the 2010 bid. I watched the city transform over the years leading up to the games, and was indescribably ecstatic when the (Olympic) games began. Along with the games came a massive marketing campaign by the BC Government to promote how great BC was. This ad that I have attached was one of many BC ads that aired during and around the games. It played non-stop throughout the games, and yet, I never got sick of it. Maybe it was because I could relate to how each person felt in the commercial, or maybe it was because of the calming, Olympic type music (music that I attributed to the games) that played in the background. Although there are many words I could use to describe this ad, I feel as it would be best described as being very British Columbia. The ad showcases exactly what we are, and in a manner that fits BC’s personality perfectly. It’s not ostentatious or busy; it is simply calm. Watching it actually relaxes me, something that I’m sure a rather pleased marketer planned. As much as I wish it was true, I know not everyone will love BC, however, with this commercial campaign, I feel as if BC’s support will grow, as they will learn of all the wonders BC has to offer.
Categories: