Recently I was told about a UBC Blog in my political science class. One of the Teaching Assistances was promoting a blog that she if affiliated with. Usually I would not have thought to spend too much time perusing the site, however, upon glancing at the page, I immediately thought of the different tactics they used to help promote their site and make it more visually appealing to their viewers. This blog is for the International Relations Students Association, and promotes various events, among other things. Upon reading through this blog, I became intrigued by the amount of marketing that was apparent throughout the blog. This site has a calming background, with a very fitting and creative picture at the top of the page. There are also different sections that the blog is separated into, with a list of the options across the top of the page, creating simplicity and ease of finding the desired information. This is something that will maximise the time the viewers spend looking through the blog. The information on the general home page is basic and fairly well organized. However, I felt that they could have done a better job formatting the advertisements of each event, to further maximise the chances of the viewers reading the blog.
One particular advertisement that caught my attention was under the “N1kd” link at the top. The ad is for a gala that promotes the elimination of land minds in the world. The ad was quite simple, and yet it was very effective. They placed some key words in the top right, and left space around the words, eliminating the possibility of clutter. Then there was a picture of a champagne bottle “popping”, something that psychologically proved to be an appealing and well suited image for the cause they were promoting. This particular ad was being promoted to the right target market: those who are interested in international relations and have a vested interest in the well being of other countries’ citizens.
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