During the summer I traveled to Europe with my family. While walking along a street in Ireland, I came across something that both surprised and overjoyed me: a Tim Hortons. Although it wasn’t a full Tim Hortons, it was nevertheless, a little piece of Canada smack dab in the middle of Dublin. I immediately stopped and excitedly announced to my family, “Look! A Tim Hortons!” Upon seeing that Tim Hortons, I was overcome with a sense of homesickness. I had only been away for two weeks, and I already missed the Tim Hortons that I know and love. Now, as much as I would like to say it, that feeling wasn’t just because of Tim Hortons’ amazing food. It was because of what Tim Hortons represents to me. It gives me a sense of belonging; a sense of togetherness. It makes me proud to be a Canadian. Tim Hortons holds in its ideal so much of what represents what a Canadian is. The impact Tim Hortons has made across Canada and around the world has been phenomenal.
Watching this clip and clips in Samantha Tennant’s blog reminds me about the values Tim Hortons has. They have always (or at least, as long as I can remember) appealed to the more emotional, nationalistic side of their customers. These commercials aren’t telling us to buy Tim Hortons products, they are reminding us what Canada is about. They show us touching stories that display the capabilities of Canadians, and they promote such ideas in the way they present themselves. When I think about Tim Hortons, I think about Canada. They have been able to market themselves in a way that provides everlasting support in countless communities across Canada. Tim Hortons plays such a big role in so many peoples’ lives. Not only do they provide great food and service, but they also help people maintain a livelihood. They constantly promote Timbits Hockey, something that allows for so many Canadian kids to do what Canadians do best: play hockey. Tim Hortons is truly an admirable company, and I am to call them Canadian.
Categories: