Virtually every woman in North America who sees that picture of a little blue box would instantly know what it represented. Although it is a fairly simple design, it represents so much to many people around the world; love, happiness, desire, grace, beauty. Love is professed through Tiffany’s. Tiffany and Co. has been in business since 1837, and has successfully grown into a major jewellery store in the world market. They’ve been able to market themselves to the point that people now refer to them casually (or even name movies after them!), and whenever most women see that robin’s egg blue, they immediately thinking Tiffany’s. Personally, I know that the feeling of pulling apart the white bow and opening up the little blue box holds so much significance and satisfaction, almost more than putting on the purchase itself. Tiffany and Co. has been able to create that feeling of complete happiness with just a blue box. I don’t know about you, but I think that’s pretty amazing marketing.
Categories: