Monthly Archives: January 2012

In today’s society, in order for companies to stay in business and stay competitive, frequently collecting fresh insights into what customers need and want is a must. These customer insights become the basis for creating customer value and relationships. Recently, … Continue reading →

I am Jennifer Tsang, a second year student at the Sauder School of Business. Marketing is one of the three core commerce courses I am taking this term. I have had experience with marketing at one of my previous jobs … Continue reading →