Category Archives: Uncategorized

On April 1st, April Fool’s Day this year, many companies once again competed with one another in hopes of creating the most legendary prank. Google has won once again, by teaming with NASCAR to create the ultimate Google Racing. The … Continue reading →

After reading Elizabeth’s blog I decided to comment on Apple’s strong marketing strategy that tactfully differentiates itself from the string of competitors. Apple is one of the companies that comes into everyone’s mind when one thinks about electronics. They have … Continue reading →

Following the completion of the first marketing assignment, I have gained some familiarity in pointing out the different points in a SWOT from reading articles addressing a company’s current events. I found Jenny’s blog interesting and easy to relate with … Continue reading →

In today’s society, in order for companies to stay in business and stay competitive, frequently collecting fresh insights into what customers need and want is a must. These customer insights become the basis for creating customer value and relationships. Recently, … Continue reading →

I am Jennifer Tsang, a second year student at the Sauder School of Business. Marketing is one of the three core commerce courses I am taking this term. I have had experience with marketing at one of my previous jobs … Continue reading →