When reading the blogs, Zhamilya Ayaganova’s blog stood out to me due to her topic of Victoria Secret, which led to me to think even more about their successful marketing 
strategies.
I agree with Zhamailya, Victoria Secret is a company that has expanded to a number of diverse products. They offer makeup, perfumes, swimwear, lingerie, underwear, bras, pyjamas and clothing. They also have another line called PINK mainly tailored for younger girls. Victoria Secret secures these younger girls loyalty to the PINK brand and as they grow up they can upgrade to the more mature areas Victoria Secret offers. Here it is demonstrated that Victoria Secret does not have a specific age range of who they are targeting to, but simply girls in general.
Another large mark
eting strategy Victoria Secret succeeds in is their use of catalogues. As a very loyal Victoria Secret consumer myself, I receive these catalogues 9 times a year, and almost always order from them. It becomes a family and friend affair as we all get together and place a large order! These catalogues are simple, easy to distribute and draws the attention of women who want the experience of feeling like an ‘Angel’.
As Zhamilya mentioned, Victoria Secret clearly shows they are defying beauty and glam, but mainly SEDUCTION and CONFIDENCE! Their annual televised fashion show struts their new line with ‘Angels’, celebrity performers and celebrity guests. The day following my Facebook homepage was covered in updates from not only women but men talking about the fashion show and the news was even broadcasting features from the show. It acts as an inspiration for girls everywhere displaying you can exert that confidence and sex appeal just as the ‘Angels’ do if you wear the Victoria Secret brand.
Victoria Secret 2010 Fashion Show Preview
I am going to continue to purchase from Victoria Secret, because I love their quality, and how easily accessible it is for me to order their products without traveling to the United States.
Awesome use of visuals in your blog!