Category Archives: Uncategorized

Crazy Marketing Campaign… But It Worked!

When reading classmate’s blogs, I came across one blog post by Eliza Lee that stuck in my head for days. The blog was talking about a crazy marketing strategy targeted towards everyday, busy city goers: Grocery shopping via smartphone on … Continue reading

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Ellen and Keith’s Spoof – Phoenix Cologne

Commenting on a blog post in AdFreak discussing Ellen DeGeneres and Keith Urban spoof commercial. [http://www.adweek.com/adfreak/keith-urban-ellen-degeneres-spoof-ad-his-new-fragrance-135771] Recently this past October, Ellen had Keith Urban as a guest to discuss his release of his new cologne – Phoenix. The release of … Continue reading

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Victoria Secret – Not Just Another Underwear Store

When reading the blogs, Zhamilya Ayaganova’s blog stood out to me due to her topic of Victoria Secret, which led to me to think even more about their successful marketing strategies. I agree with Zhamailya, Victoria Secret is a company … Continue reading

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Fluid Salon – controversial advertisement

This past August Fluid Salon, located in Edmonton, came out with a very interesting advertisement that caused some stir in social media. Originally attempting to target women to “look good in all you do” eventually led to targeting major news … Continue reading

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