Every Monday, my favourite Youtube artist, Connor Franta, will post a video on his channel. Admittedly, because his videos are very entertaining, I look forward to his new video postings each week.  Recently, Youtube incorporated 30-second ads between videos. With this change, I am beginning to lose interest in watching videos.  I find it irritating that I have to wait through the ads, and in addition, I find that the videos load slower.

After visiting Safira Nabila’s blog, I was fascinated by her post on the possibility of Instagram joining the advertising train.   In her opinion, Instagram is an inelastic product; therefore, they will not lose their customers after the addition of ads.  Despite there may be some truth to this statement, given my annoyance with Youtube, I anticipate a decline in users for the application; therefore, Instagram should use this as an opportunity to create an ad free app.

The development of this application will allow their customers to purchase an ad free application or, continue to use the free app with the incorporation of ads.  Having this option available to me, allows myself and other users to continue using the application in an ad free environment.