Coming up with new and creative marketing campaigns in order to continue to get your products out there is always a challenge. Everyone knows the Old Spice campaign – The ‘studly’ man with the deep wooving voice – how could you not. The marketing campaigns that follow a story, character or theme are the ones that I like and look forward to seeing.
Though the advertisement I have chosen to blog about this week came to me through a friend. She sent it to me telling me to check out this commercial. It began with a car driving along roads in an european countryside. I was a sunny day, there was music playing and I started to wonder why on earth I was watching this commercial. I was quickly silenced as a monster of some sort appeared on the screen and screamed. I had been caught totally off guard.
It turns out that this commercial was for a German Energy Drink company. The German at the end of the commercial translates to – ” You have never been this awake.” After watching this commercial – this slogan was defiantly true. This company preceded to broadcast a series of similar commercials. Anything from two people walking romantically down a beach to meditating in a rainforrest. Needless to say they all ended in a zombie poppping up on the screen and scaring the viewer half to death.
This commercial grabbed my attention. I will not forget what the company is just because it had such an emotional (fright – but just the perfect amount of it) impact on me. This commerical has recieved a lot of criticism because some people have been to scared by it – but if you ask me – thats what makes the product so interesting.