I was casually browsing through some blogs last week and came across a post that discussed a ‘PR Fail‘. The post discussed how someone began tweeting as the cast members of AMC show : Mad Men – about the lives of the top New York advertising executives in the 1950’s. AMC found out when the pages started getting tons of hits and immediatly sent in the lawyers and pulled the accounts.
The post that I was reading discussed how AMC should have handled the whole situation and I could not agree more. The link to the Post is below.
Advertising is getting more and more difficult. Its getting harder to come up with creative ways to market your product. Social Media is a very effective way to reach a large audience because so many people have access to it. Putting the characters on Twitter is a fun way to promote the show but also a way for the people to feel that they can relate to the characters – that the characters are real. This is a wonderful way to draw people in and keep them there.
Since then AMC has learned its lesson. Don Draper is back up on twitter along with the rest of the cast of Mad Men.