I love music. I can usually be found paroozing various music sites such as Hype Machine for the new remixes, Earmilk for the mashups or itunes for the top 40 hits. I get really upset when my ipod dies and I am always looking forward to the walk from the UBC bus loop to my class because I get to get a couple songs in.
So yesterday when Itunes put up a notice saying that ‘ Tomorrow is just another day. That you will never forget’ – Naturally I got excited.
When I checked my itunes this morning – needless to say – I was a little disappointed. The Beatles music was now on itnues. Not to say that I don’t appreciate their music – I really do – I grew up with it.
I just found myself asking if the hype that they created with the statement that tomorrow is a day that we will never forget was really proportional to what the announcement actually was. When it comes to their marketing strategies – The apple is falling far from the tree on this one because Apple is known to create hype to this effect for the unveiling of brand new, revolutionary products. The declaration that tomorrow is a day that we will never forget just because the Beatles are now on itunes seems like a bit much. The people who love the Beatles, already have their music.
I also think that the way in which this annoucement was presented will make it hard for Apple to make accouncements down the road about new artsits on itunes. AC/DC is currently not on itunes and saying that this is also another day that we will never forget isnt very creative. They have already gone big. So I look forward to seeing how they are going to top it.