Justin Bieber, Michelle Phan, and Peter Chao – what would they have in common as one sings, one showcases make-up techniques, and the other talks about all kinds of random topics? Well it’s easy because these three YouTubers became worldwide celebrities! It seems that the current trend to capture attention is through social media sites like Youtube; not only will tons of people watch your videos, but A-list stars and top companies like Usher and Lancome will notice you and offer you a contract worth millions.
YouTube has provided many ordinary people the platform to showcase themselves, with very little risks – no capital needed, no labour needed, and no advertising needed. Thus, I feel as though young people today are able to uncover their talents and market it to the world. As a result, companies are strategically using this phenomenon to sell their products as they know that consumers are more likely to buy something when they have a relevant group or role model that they confide in.
-Girls, start brushing up on your make-up… with Lancome
– J.C –