Image source: Google Images
Formally known as Snapchat, Snap Inc. has announced that they will be releasing a pair of groovy spectacles. The twist, there is a built-in wireless video camera that enables users to capture memories from “the human perspective” with a single tap. These spectacles allow users to take videos up to 30 seconds long. The videos captured through the 115-degree wide scope lens can later be viewed on a mobile device – to post on your snapstory, or the save in your memories (camera roll).
Image source: Google Images
The real question is, what pushed Snap Inc. to move forward on this expansion after Google glass had many negative reviews on their product? How ideal are these spectacles? I would assume users of snapchat already own a “remarkably powerful camera in their pocket.” (Constine, 2016) Whether it is their cell phone, or iPad, what would make consumers want a second camera?
Back in 2012, Google publically announced their brand new and innovative, product of the future – Google Glass. However, this wearable device had failed spectacularly. Snap Inc. might be “the only company cool enough to possibly dismantle the Google Glass stigma. Awkward, useless, and a threat o privacy are how many think of computers you wear on your face.” (Constine, 2016) Many would also agree that the spectacles aren’t the most appealing accessories. These retro cat eyed spectacles will be offered in black, blue and coral.
Image source: Google Images
Rather than being just a social media app, Snap Inc. has now expanded their company and market group – targeting young, enthusiastic teens that have money in their pockets to burn, all to stay in trend and be a part of the “hype”. Through the release of the spectacles, Snap Inc. will now have to rethink their business model. There are many external factors that may halt the success of the spectacles. In order for the company to thrive, Snap Inc, must make adjustments and address any problems that come to surface: Are the spectacles more ideal than cell phones? How “fashion forward” are they? Do the spectacles intrude on ones privacy?
I think Snap Inc. was brave to take a step outside their box. However, I do not see the spectacles doing very well when released into the market. The only consumers that will demand this product are tech companies, or individuals that are fascinated with the idea of the software and technology. Nonetheless, if Snap Inc. is able to market and advertise the spectacles through style-icons, and famous celebrities, there is no doubt the spectacles will become a short-term fad.
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http://money.cnn.com/2016/09/24/technology/snapchat-spectacles/
https://techcrunch.com/2016/09/24/more-than-just-specs/
http://glassalmanac.com/history-google-glass/2/