(https://www.youtube.com/watch?v=9c6W4CCU9M4)
Looking at this more-than-17-million-hit-rate video of Google Project Glass, with the functions of music player, planning the route, taking photos and so on, this glass is like a wearable smartphone to some extent.
(http://im40andstilladork.com/2012/08/googles-project-glass-offers-all-sorts-of-alerting-potential/)
Earlier before iPhone5 came out, this glass worn by a fashion designer Diane and other models was a huge highlight in New York Fashion week. There is no doubt that it was not only a successful way to attract people’s eyeballs, but also gets people to connect this Google glass to fashion subconsciously. Another attempt to promote this novel product was, Google arranged the engineers to wear these glasses to record the view of skydiving, which draw a lot of attention especially from male sports enthusiasts. These are smart ways of Google to “sell” their brand and build up the image of Project Glass in people’s mind.
I have to say Google has a great sense of catching consumers’ lifestyle. It is the time when people value convenience the most ever while the high technique plays an important role in it. With the voice-command activation, people can even go out without a smartphone in hand checking all kinds of information in this information overloaded society, this glass caters to people’s trend of tracking more and carrying less.
(http://themimesis.com/2012/04/04/google-glasses-in-real-life-how-will-they-work/)
However, let’s think of the problems that this innovative glass could bring to us. Paying attention to the route using the right eye while driving using the other would probably be a challenging skill that drivers have to own if they decide to wear it on the way to work. Imagine there is a stranger who takes photos of you every ten seconds without your permission when you are eating a pie in a hurry, is this glass actually helping improve the harmony of our life?